08.03.2024

In the bustling city of Singapore, amidst the vibrant beauty industry, Limor Aloni Segal (Limbo), the founder of LIMBOSS Beauty, stands as a beacon of innovation and elegance. Limbo a visionary entrepreneur, not only embodies a deep understanding of consumer needs and desires but also champions it as a busy mother of four and a dedicated entrepreneur. Her groundbreaking invention, THE WORLD’S FIRST SPF50 LIPSTICK, the Stiletto SPF50 Lipstick, has captured the attention of beauty enthusiasts globally. Today, we have the privilege of interviewing Limbo to delve into her journey, her insights into the beauty industry, and the future of LIMBOSS Beauty.

Q: Could you share a bit about your background and what led you to establish LIMBOSS Beauty?

Limbo: My journey into the beauty industry was driven by a desire to create products that resonate with women on a personal level. As a mother, I understand the importance of simplicity, efficacy, and self-care in a busy lifestyle. This understanding has shaped my approach to business, guiding me to develop products that not only enhance beauty but also simplify skincare routines and empower women to feel confident in their own skin.

Q: Your invention of THE WORLD’S FIRST SPF50 LIPSTICK has garnered widespread acclaim. What inspired you to create this groundbreaking product?

Limbo: The inspiration behind the SPF50 lipstick stemmed from a desire to address a common skincare concern that many people overlook—sun protection for the lips. Lips are often neglected when it comes to sun care, yet they are incredibly susceptible to sun damage. People often invest in aesthetic procedures for their lips but neglect this crucial aspect of skincare. Just take a look at the lips of some elderly individuals, often referred to as ‘grandmother lips,’ and you’ll witness the effects of sun damage: wrinkles and spots. It serves as a stark reminder of the necessity to protect our lips from the harmful rays of the sun.

As a busy mother, I understand the importance of convenience and multitasking in skincare routines. I wanted to develop a product that not only provided vibrant color but also offered robust sun protection. This led to the formulation of our SPF50 lipstick—a true marriage of beauty and functionality, allowing women to prioritize sun safety without adding extra steps to their daily routine. Furthermore, recognizing the need for such protection in harsh weather conditions and strong sun exposure during travel, where traditional lip care products may not suffice, our SPF50 lipstick fills a crucial gap in the market. Its skincare properties also address concerns such as chipping and drying, ensuring that your lips remain nourished and protected even in cold weather travel or during cold sore flare-ups. This innovative product is designed to offer comprehensive lip care, making it an essential addition to any skincare routine, especially for those on the go.

Q: Can you walk us through the process of developing the SPF50 lipstick? What were some of the challenges you faced along the way?

Limbo: Developing the SPF50 lipstick was a meticulous process that involved extensive research and collaboration with top-tier chemists and skincare experts. We had to ensure that the lipstick not only met our high standards for sun protection but also delivered on performance and comfort. One of the main challenges we faced was achieving a high level of sun protection without compromising the texture or wearability of the lipstick. It took years of experimentation and testing to perfect the formula, but the end result was truly worth it.

Q: How do you envision the impact of the SPF50 lipstick on the beauty industry and skincare routines globally?

Limbo: I believe that the SPF50 lipstick has the potential to revolutionize skincare routines worldwide and we are on this brand mission to make SPF sexy! By integrating sun protection into a daily makeup essential like lipstick, we’re making it easier than ever for consumers to prioritize sun safety without adding extra steps to their routine. I hope that our SPF50 lipstick not only raises awareness about the importance of lip sun protection but also not compromising on the colour performance and wearability of the lipstick and for our customers to achieve seductive lips while also protecting this delicate part from sun damage for youthful looking lips.

Q: How do you envision the impact of the SPF50 lipstick on the beauty industry and skincare routines globally?

Limbo: I believe that the SPF50 lipstick has the potential to revolutionize skincare routines worldwide and we are on this brand mission to make SPF sexy! By integrating sun protection into a daily makeup essential like lipstick, we’re making it easier than ever for consumers to prioritize sun safety without adding extra steps to their routine. I hope that our SPF50 lipstick not only raises awareness about the importance of lip sun protection but also not compromising on the colour performance and wearability of the lipstick and for our customers to achieve seductive lips while also protecting this delicate part from sun damage for youthful looking lips.

Q: Looking ahead, what can we expect from LIMBOSS Beauty in terms of future innovations and product developments?

Limbo: At LIMBOSS Beauty, we’re constantly pushing the boundaries of beauty technology and innovation. We have exciting plans for new product launches that marry cutting-edge science with luxurious formulations. While I can’t reveal too much just yet, I can assure you that our future offerings will continue to redefine beauty standards and elevate the beauty experience for consumers worldwide.